Vibrant Capital, by the book.
One mark in three parts, one loud colour, two typefaces and a way of talking. Everything here is what the site already does, written down so the next card, deck or hoodie does it too.
Architecture. One owner, many companies.
Vibrant Capital selects a few companies, takes ownership and makes them investable. The companies keep their own names and their own brands; ours sits behind them, not on top of them.
On our own materials: the site, decks, cards, merch. The mark and the lockup appear here and nowhere else.
FLIQ, TPP Validation and tppv.dev keep their own identity. We show them by name and with their own logos, side by side, never merged with ours.
Named as “our build company” wherever product work is shown. It has its own brand kit at rocketfactory.ai.
The legal name goes in footers, invoices and contracts: “© 2026 Vibrant Capital AB · Stockholm”.
No co-branded lockups, no “a Vibrant Capital company” badges on portfolio products.
The three parts are Experience, Detail and Architecture. They do not become product names or sub-brands.
Logo. An X with one arm missing.
The mark is an X without its lower-left arm, cut by one vertical and one horizontal line: a V on top, an open C on the right. It is built from three parts, and each stands for what we bring.
- 01 ExperienceStraight to the shot. Decades of building, running and funding companies.
- 02 DetailAn eye for every detail, from the data model to the last line of copy.
- 03 ArchitectureBuilt live, built right. The right structure from day one, shipped to production.
Keep a quarter of the mark’s height free on every side. In the lockup, measure it on the mark.
Mark: 16 px on screen, 6 mm in print. Lockup: 96 px or 25 mm wide.
On screen the mark carries the Pink-to-Flame gradient. In print it becomes three solid inks: Pink, Coral, Flame, one per part.
Ink on Paper, Bone on Night, Night on Signal pink. Never two colours that aren’t the gradient.
The missing lower-left arm is the mark. Never add the fourth arm or close the gaps between the parts.
It sits square. The only movement is the spinner: the parts step 90° round the centre and come to rest upright.
No shadows, glows or bevels, and not on photos. Use Night, Paper or Signal behind it.
Colour. Mostly quiet, one loud.
Night and Paper carry the page, Ink and Bone the text. Signal pink is the one loud colour, and the gradient into Flame lives on the mark and on one word per statement. Click a swatch to copy its hex.
| Text on background | Ratio | WCAG | Use |
|---|
CMYK and Pantone values are the nearest match, not an exact one: ask the printer for a proof or a drawdown before a run.
Typography. A grotesk and a mono.
Familjen Grotesk, set tight, for everything you read. Martian Mono, small and uppercase, for labels, numbers and anything that reads like a readout. Both are open source (SIL OFL).
Familjen Grotesk 700
−6.4% tracking, 0.86 leading
Familjen Grotesk 600
−5.5%, 1.0
Familjen Grotesk 400
−1.5%, 1.35
Familjen Grotesk 400
17 px, 1.55
Martian Mono 400
uppercase, +5%
The italic word in the gradient. One per headline, never a whole sentence.
Display type is tracked in and set solid; give descenders room when the gradient clips them.
Helvetica Neue, Arial for the grotesk; ui-monospace, Menlo for the mono.
Familjen Grotesk (OFL) and Martian Mono (OFL), from Google Fonts or the files in /fonts.
Graphic elements. Hairlines that mean something.
Thin lines, a few dots and the three parts. Every drawing says the idea it sits next to, and the gradient is the only colour that moves.
Hero, sections and contact are Paper in light mode and Night in dark mode. Only the portfolio scenes stay Night, built around the products’ own dark frames.
Live sites in a browser frame, scrolling, over a blurred wash of their own colour. No stock photos.
Slow, slight, and it rests when nobody is watching. Respect reduced motion.
Voice. Owners, not advisers.
We write like people with equity on the line: short, concrete, sure of the next step.
“Seed to a $20M Series A in six months”, not “rapid growth”.
Select. Own. Allocate. Raise. One idea per line.
Lists, steps and options come in threes, like the mark.
Each headline gets one emphasised word, and it is the word that matters.
- Funding, allocated where it counts.Headline
- We fund the future.Opening line
- Straight to the shot.01 · Experience
- An eye for every detail.02 · Detail
- Built live, built right.03 · Architecture
- Select. Allocate. Raise.How we work
- Building something worth owning?Sign-off
We take a stake and grow with you. Kept for a few missions a year.
We are passionate about empowering visionary founders on their journey.
A few lines is enough; we reply within one working day.
Don’t hesitate to reach out to learn more about our holistic offering!